An unapologetic look at Hospitality

Entries tagged as ‘camera’

Get your hotel on the tube – Part II – Lowering the bar

August 2, 2011 · Leave a Comment

I was going to make part two of my articles on video (part one is here) about equipment, but then I realized something… There is a high likelihood that you simply will not consider creating your own video because you are under the impression that it will hurt your brand. Let’s face it, you are not a professional director, much less a seasoned camera operator and you might not even consider yourself good at creative marketing. Using “home brew” video to promote your hotel is going to be a disaster right?

Take a look at the video below. It’s from the Peabody Hotel in Memphis. The Peabody is an institution in the southern US. This world renowned hotel posts home-made videos on YouTube, and so can you.

I could point out that the lighting in that first shot was horrible, or that whoever was operating the camera in the zoo had a serious case of the jitters. But did you notice that? It’s a brilliant video that shows family friendly fun in Memphis while promoting the hotel! The fact that it was produced in-house only adds to the authenticity.

You can do the same thing! All it takes is a half decent camera and some creativity! Start shooting already! And when you are done, let us know where to find your video!

Categories: Hospitality · Social
Tagged: , , ,