An unapologetic look at Hospitality

Get your hotel on the tube! (part one)

July 20, 2011 · 1 Comment

Video is super easy these days. Honestly, if I can do it, so can you! Look at the video below this text. It took me 10 minutes to create and less than a minute to throw it up here! Other than the camera used, this was entirely done using free tools available from around the web. And frankly, this being essentially a slide show, it didn’t even require a video camera.

Besides the obvious “everyone is doing it”, there are some very good reasons to get a video of your property online.

  • It adds authenticity to your product
  • A picture is worth a 1000 words
  • It’s good for SEO
  • It gives consumers another way to contact you
  • A video is easy to share

People still pay more mind to visual information. I can describe my product as an “environmentally luxurious duffel bag” but as soon as I show a picture they will know it’s a burlap sac. Instead of telling you about a green car I can show you an image and instantly give you much more information than I could trying to describe it. More content online will (if done correctly) give you better results in the search engines. Your video on YouTube may spark discussion among your (potential) guests for which there is no place on your own web site and, video sharing sites aren’t called video sharing sites without reason.

Even so, a lot of people think that video is either difficult, or expensive, or both. The truth is that video is as pricy and as complicated as you want it to be. Most people own a video camera already and don’t even realize it. If your laptop is less than two years old, it most likely includes a webcam that is capable of fairly decent recordings. Likewise, your smart-phone probably does video (and a lot of them offer HD). A dedicated video camera doesn’t have to cost more than 200 dollars.

Putting your video online has also become super easy. How else do you think that 24 hours worth of video is added to YouTube every 60 seconds?

In upcoming articles here on this blog I plan to tackle some of the stuff that is helpful in putting your hotel video online. Meanwhile, if you are one of the champs that has already done so, leave a link in the comments so that others can get inspired by your work!

Categories: Hospitality · Search · Social
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