An unapologetic look at Hospitality

+google +alerts +hotel +wisdom

June 28, 2011 · Leave a Comment

Someone is selling a set of silver plated dessert spoons (ca. 1945), on AuctionDeals.com there is a postcard for sale and someone posted a cell phone video of Miss Memphis 2011 on YouTube. Oh, and five women, all being charged with disorderly conduct,  got kicked out of the lobby, where legend has it the Mississippi Delta begins. Neither management nor Memphis Police are clear what started the altercation.

Go on, ask me what on earth I am talking about!

All these are nuggets I found using Google Alerts. All of them are about the Peabody Hotel in Memphis. I love the Peabody Hotel and especially their ducks, but that is a different story.

Peabody

The grand hotel of the South

I couldn’t have found all these interesting tidbits if I just followed the Peabody’s official channels. I am sure that management was aware that Miss Memphis was visiting, or that the hotel is currently hiring new staff (no really, they are)… But I don’t think I would have found a press release about five women being arrested on their Facebook or Twitter page (and to be fair, they probably just had a bit too much to drink, happens to the best of us). That is the beauty of Google Alerts, it shows me not only what you want me to see, but also everything people write about you. Can you see where this going? This is reputation management for cheap!

So what exactly is Google Alerts? Simple! Alerts makes it possible to make any Google search into an automatic email notification. So you get an email with your Google search results? So what? The beauty of it, whether you realize this or not, is that those search results change on a daily basis. So what you end up being alerted about is new stuff. Some of it you would have otherwise never noticed because it is buried on page Googoomazillion. You can try it out for yourself at www.google.com/alerts and if you do you will be presented with a screen similar to the one below.

Google Alerts User Interface

The simple Google Alerts User Interface

That’s all there is to it! Type in your search criteria, how often you want to receive updates and what kind (all, or only the most relevant) and Google will start sending you an email with new search results.

Like I said above, this is reputation management on the cheap. Find out what others say about you on the web, quick and easy. For added cool, you can add an alert for your competitors down the street too. And next time when you happen to see them in the pub, ask them what happened with those five women that got arrested in their lobby.

Categories: Hospitality · Search
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